Stop 5 of 6 · Inmopulsia CRM
CRM
Every agent runs their own chaos: loose notes, duplicated contacts and leads going cold with nobody noticing.
Where everything else lands
With CRM every agent knows what to do next: one prioritised work queue, one record per person and the agency's numbers always up to date.
How it works
A single data model: core people with their different profiles (buyer, owner, agent), the property portfolio, and three funnels running side by side (demand, supply, agent cycle) fed by scoring of our own.
The product
What it does CRM
The "pulse of the agency" dashboard
How much work resolved itself while nobody was watching, the queue of who to call right now, and the key numbers for the month, closed commissions included.
A person record that merges duplicates
If the same contact comes in twice, it recognises them and merges the records automatically instead of creating a duplicate.
The full property portfolio
Price per square metre and publication status worked out automatically — synced with Webs so every property updates its own public page.
Real time with Atiende
It receives everything happening in Atiende and reports back: hot lead, owner who wants to sell, appointment booked, handover to a human — traffic in both directions.
The work queue sorts itself
Scoring of our own, measured in Latidos ("heartbeats"): it crosses each contact’s engagement with their fit, and once they level up they’re assigned to an available agent in under 5 minutes.
It works without Atiende too
Leads straight from a form, an email or a manual entry — CRM prioritises and shares them out just the same.
Matches, viewings and offers
It cross-checks every live property against the demand that fits, handles the diary, and runs an offer through to close.
The whole cycle of a closed deal
From reservation to signing, commissions recalculated automatically at every step, in sync with the real status of the property, and lettings management with renewals and issues included.
Automatic reminders and alerts
Recurring ones too: overdue tasks, leads untouched for days.
Proper light and dark modes
With the brand styling genuinely applied. Full audit log and data deletion on request.